2025 — Present
Head of AI & Data Analytics
Contact Financial Holding
Took a blank slate and built the whole analytics function — data pipelines, risk models, AI tools for the business. We run our own LLMs on-site because the regulator won't let customer data touch the cloud. It works.
2022 — 2025
Business Development Director
Access Import
Scaled mobile device sales to 500K+ units a year across brands like ZTE Nubia, RedMagic, and Meizu. Then drove the company's expansion into automotive — secured exclusive partnerships with two car manufacturers for the Egyptian market and represented the company at the Beijing Auto Show 2024.
2020 — 2025
Founder & Owner
MotorHeads — BMW Service & Tuning
Built a BMW specialist shop from scratch — maintenance, performance tuning, ECU remapping, engine mods. Serviced 4,000+ BMWs and grew a loyal base of enthusiasts who wanted more than a dealership could offer. Ran it alongside my day job for five years.
2017 — 2022
Program Manager — Apple Value Added Distribution
ABM
Built ABM's Egypt operation from nothing — just me and an empty office. Ended up overseeing 22 Apple store buildouts, managing 30+ iPros and two area managers, and reporting directly to Apple's regional teams in Dubai and London.
2014 — 2017
Director of Sales & Business Development
NOOR Telecom
Owned the sales number for the whole company. Landed clients like the New Suez Canal project, Van Oord, and The GrEEK Campus. Grew revenue by 265%, cut service delivery times by 41%, and built the B2B and B2C teams from the ground up.
2008 — 2014
Product Operations Manager
LINKdotNET / Orange Egypt
Managed six teams with 300+ people through the Orange acquisition. Eliminated a two-month order backlog, optimized DSL delivery, and earned the 'Orange Change Champion' award for contributions to the transition.
2007 — 2008
Head of Organizational Development
Contact Financial Holding
Built the HR and org development function for the automotive arm. Implemented Six Sigma methodologies, put performance reviews and career tracks in place for the first time. A short stint but I learned a lot about how companies actually grow people.
2005 — 2007
Organizational Development Consultant
LINKdotNET
My first real job. LINKdotNET was one of Egypt's first ISPs and I got thrown into org design and process work. Learned how to map a broken process, fix it, and convince people to actually follow the new one.